Want to build your own custom Benchmade Griptilian knife? Benchmade makes it possible for you to build a knife using different colored handles, blade edges, metals, liners, clips and even custom lasermarks.
It is exceptionally easy to use the order form on the Benchmade site to create a completely custom knife. As you make different selections the images change to show how your new knife will look.
There are 12 different handle colors from which to choose, and each half of the handle can be a different color. Pick from four different blade metals and 12 possible combinations of blade colors and styles. You can even alter the color of the clip, liner, axis and screws.
Benchmade also allows you to add a custom lasermark, text or graphic, to the blade. This is perfect for anyone who wants to give a truly custom gift to a friend or colleague.
There are also a few hidden “Easter eggs” in the ordering process. For example, order a knife with pink handles, and Benchmade will donate a portion of the proceeds to Oregon Health and Science University Breast Cancer Institute.
I hope more companies take a look at this customization program and decide to give it a try for their own products. I wonder how many people would take advantage of a similar customization program on Glock or M&P pistols?